Individual Life Insurance Sales Decline in Q1 2018

Individual Life Insurance Sales Decline in Q1 2018

Individual life insurance sales fell 2 percent in first quarter 2018, compared to the same time last year, finds the Life Insurance Marketing and Research Association.

According to researchers, growth was hindered most by fixed universal life insurance results, which declined 19 percent. LIMRA reports the whole life new annualized premium, which represents 36 percent of the total individual life insurance market, dropped 3 percent in first quarter 2018, which marks the third consecutive quarter of decline. That may be due to low interest rates and changes to federal tax law.

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